The Good, The Bad, and Yahoo!

The Good, The Bad, and Yahoo!

Yahoo!

Yahoo has recently argued that simply comply with Chinese law when transferring personal data Syaonin Wang, the Chinese, who were openly critical of the Chinese government. Van Syaonin was sentenced to ten years in prison. His heinous crimes promoting democracy through an Internet forum. In response to this and other incidents, Yahoo is being sued in a U.S. court for aiding and abetting torture in China. Yahoo, in response to a lawsuit? Customers knew the risks they take when they violate Chinese law.

My opinion on this? Yahoo would never open a store in China in the first place. Yes, they should abide by Chinese laws, if they are operating there, but when it's time refuse to do business with repressive regimes?

Google

national legal and political center of the American ethic groups appealed to Congress to prevent Google to allow pirated movies to appear on YouTube. They are very, very upset about that. My opinion on this? Copyright infringement and piracy of movies? Ye Gads the world goes to hell in a handbasket. If this is the worst thing you do, you're still better than anyone else. I'm always first in line for a pirated version of anything. Thus, if you have something good, let me know.

In the news, so strange you think it should be a hoax, Google is now the court for $ 5 in the American people (figures) named Dylan Stephen Jayne who says that when his Social Security number is considered on its head, it forms a paid version of the word "Google" and, consequently, his life is in danger. His complaint to the court was also manually. This person probably distantly related to me, as crazy jokes of this kind seem out of control through the genes Joyce. Also, when I write the first letter of my favorite groups, 12 punk, it forms an anagram of "Jane's crazy" so I think this is my last post, seeing as I'll soon be executed. Um, I think that my take on this this way, were made quite clear. This guy can take to make a freight train take the dirt road.

MSN

Microsoft seeking seeking $ 100.000 in damages per domain name typo-squatting case against Anthony Peppler. Peppler could be on the hook for the past 9.5 million. Apparently, this terrible man bought domain names that are "similar" to the MSN domains. For example, if you're an idiot, and you incorrectly MSN, you can apply to one domain Peppler. Apparently, this is a bad idea to mislead consumers. My opinion on this? If you typed in MSN related site, you deserve to get cheated. Peppler should take one step forward and create software that appears in the fist of the computer screen the user to hit MSN users face.

Let me know if I missed any other flagrant abuses of public trust ...

Another underwhelming Google Launch

Another underwhelming Google Launch

At first I knew about Google starred results, see Search Engine Land post on this topic, so I did a quick check and found that I still search the wiki, in fact, as of writing this post, I still have not switched to the new system, and from what I hear, I like to hope that I get excluded from the upgrade all together.

@ Seobegincom has been keeping me informed about his first experience of watching the results for most of the morning, and it seems that Google continues this trend gives us something that we never wanted, can not turn off, and make life more difficult than it was before. While some of the issues that seem to appear the following:

Google to add things to your Google Bookmarks, based on your search history and automatic classification of

Auto bookmarking sites with your profile

In order to prevent it from tracking trends need to turn your story with the

In This raises many questions to me, especially as I have over 100 Google Bookmarks are stored, and keep them organized and findable is hard enough even in the best of times, the last thing I want is Google coming in and messing with my system.

In Second, the social search on the site, as well as noise, there is a risk that people here, I connected to see that I bookmark ... euros, there are things in my bookmarks I want the world to see.

I can not see the point in this really, I think most of us are more than capable of bookmarking site, if we really want, whether you want Google to decide what we should bookmark us? There are many benefits on this wiki search on what I see so far, although it is not checked, there is still a chance that I'll change my opinion.

However, so far, I just wonder why Google took this approach to sling mud at the wall in the last time, if it is very frustrating and confusing for those of us who all his life has everything that makes Google, I can not imagine how less savvy by Google users must be convinced of this, or they simply do not notice, and let Google with whatever they want to do with their accounts? Now there's a scary thought.

Geographic Targeting on the same domain - using XML Sitemaps

Geographic Targeting on the same domain - using XML Sitemaps

I wrote BlogPost few months ago Searchcowboys on "How to use multiple Sitemap files on the same domain for Geotargetting", and received great response. While some readers pointed out that the instructions were aa bit "fuzzy" and that step by step explanation would be great. So I thought I would share with the readers of SEO Chicks and do step by step guide to using this method for geotargetting. But first, let's get background information about why and so on.

Release and why we came to this decision? "

One of our clients (and many other companies). COM Domain orientation in the UK, but in addition, they are designed for five other European countries, in the same domain. They are (to their credit) translated content in each respective language. Thus, for they show that content in a fairly simple and straight forward the folder structure, namely:

Samplewebsite.com / FR /

continue in the pages as Samplewebsite.com / FR / page

, etc. ..

It can be assumed (wrongly) that's a pretty strong sign for Google (or Yahoo or Bing), that the content in appropriate language, and, therefore, to know that you are targeting France with the foregoing pages, but no. It is very unlikely, these pages will be considered in any place on Google.fr even remotely competitive. This is because all other marks Google says that this site is focused and concentrating on the UK.

Now that I've heard some of you scream: they were to receive country-specific TLDs for each country. It's not always easy, but in some countries, like France, there is no way you can get. Fri TLD if you can not prove that you have a business address. In some countries it even worse, in Norway (in. Not TLD) you will not only prove that you are and address of the company, but to prove that you have at least £ 10000 in the working population (WFP, shit!) There and many other reasons why companies want to keep it all in one domain (the cost was the other).

So we had to try to come up with something that will help Google understand that we are targeting different countries within the same domain. In fact, we came to a very simple, download individual XML Sitemaps for each geographical setting, and geo targeting content in Google Webmaster Tools for this country. This will only work on a domain that is not geographically defined, such as:. COM,. ORG,. INFO and so on, you can not use the following method Geo TLDs like. co.uk, or. de. Here are the steps:

1. Create a separate XML Sitemaps for country specific content of each. For example samplewebsite.com / FR / and all the pages in this folder was one XML sitemap (eg samplewebsite.com / FR / sitemap_FR.xml) You need to WP, where you can specify folders to include. Then you create another XML sitemap for all pages in a samplewebsite.com / NL /, etc. ..

2. In Google Tools for Webmasters, click "Add Site" and paste the URL including the specific folder, ie samplewebsite.com / FR /

3. Then check the ownership or the meta tag or HTML file

4. Once the site has been verified you go to the main "Home" area of the webmaster and click on the site you just added.

5. When you are in the panel click on "Site configuration", then "Sitemaps". Now add the URL in specific geographic map of XML in the field. ie samplewebsite.com / FR / sitemap_FR.xml simply add sitemap_FR.xml.

June. Once the map comes loaded geo targeting. Back in the dashboard for this "site", click "Site configuration", then "Settings"

7. The "Options", you get a drop-down menu "Geographical objective", where you can select a specific target country for this site.

Et Volla, geo targeting, at the same domain! Repeat all steps for each folder language, ie samplewebsite.com / DE / samplewebsite.com / NL, and so on. Make sure you add "new site" in main central square for each country a specific location. I know that seems a bit strange, especially as you probably already have a main samplewebsite.com already there, but you must include each as a separate site.

I would also add that I ran over the last technology engineer Google, before I did it, and they had no objection to be sure there is nothing even a little gray on this method. At this point his own company, and several other friends, my SEO test it, but please do not hesitate to try and let me know how it goes. Good tools for webmasters fiddling

9 free keyword research tool from Google

9 free keyword research tool from Google

One of the first rules for keyword research is to use more than one tool. Fortunately for us, Google's got a whole set of tools - and even better - they were absolutely free!

1. Keyword synonyms

I honestly do not use Google Synonym tool as often as I probably need to know, but it does give you some great ideas when you start your keyword research.

2. Google Insights and 3. Google Trends

Google Insights gives you a good idea of what is popular right now (including a similar "hot" keywords and phrases), while Google Trends provides a better indicator of how effective a keyword over time (Google has the data already in 2004).

4. Google Analytics

you do not realize their Analytics can give you an understanding of what people are looking for? Of course! Look no further than the central section. At the bottom of the list is likely to be rich in long search tail. Maybe you could do better for those keyword optimization, or maybe they will give you ideas for further research on key words.

Another great place to find inspiration in the keyword Analytics is within your website keywords search. Well, who are looking for that they can not find them yourself? You might find some opportunity there.

5. Based on the search for keywords

in the Google search engine keywords on AdWords bidding prices and competition, but you can get the great idea of finding the volume of its use. It is important to remember that this tool uses the keywords in conjunction with existing web sites. (Thus, if you do not have a website yet, pop in one of the sites of your competitors!)

6. Google AdWords Keyword Tool

To date, the company Google AdWords Keyword Tool was one of my favorite research tools. Again, on a competitive basis AdWords, you get the added benefit of global and local monthly statistics for search queries.

7. (New) AdWords keyword tool

I could not be more excited about this new addition to the key research tools from Google: New Keyword Tool AdWords. This is a much more robust, this tool adds a new column: local search trends. Even after several days of use, I found that, although you have to deal with irrelevant keywords a little bit, you get tons of useful synonyms and related terms.

8. Google Sets

Ironically, I saw that Kasi Gajtkowski from the audience of Web services simply put new BlogPost about Google Sets - a new keyword research tool with Google. This tool will give you more freedom to relate to each other (but still relevant) keyword-related search terms, type. Thus, you can actually expand their keyword research and get some ideas that you would never have thought!

9. Google Suggest

While not traditionally a keyword research tool, Google Suggest is outside the box way to get keywords.

How to use Google Webmaster Tools

How to use Google Webmaster Tools

I noticed that people are finding my site using the search function to search "how to use Google Webmaster Tools", so I thought that after the guide I use it weekly to check the health of my sites.

Web crawl errors

At the opening of Google Webmaster Tools, I choose the site. If you do this, the first thing you see on the Diagnostic tab, with its overview of the latest Web crawl errors Google encountered. This is the first thing I check, because it provides very important data about the current state of the object. If you have a lot of you the URL, which either were not found, inaccessible, or waiting time should be paid to these and fix them. URL, he found may be due to that reference you make a mistake when entering the URL. You can either ask people to change this URL, if you know someone refers to you, like it or 301 pages, Google will not find them on the correct page. Do not forget to check out all the errors and make sure you select all of the URL, to see what happens.

Scanning Speed

The second thing I look at this scanning speed, connected in the left menu under Tools. On this page you want to see this field:

You want to be sure that Google does not want to crawl your site faster if that happens, you can put it quickly. If so, although it is likely that your visitors do not have a fast site either. So you want to speed up your server, or to obtain a hosting provider, to accelerate it.

Above these windows a review of Google was in the last 90 days. Check out graphs, which are hidden under the link, and make sure that the number of pages crawled per day, and the number of kilobytes downloaded per day, does not decrease dramatically, but do not flatter yourself a little downward movement. You also want to make sure that the Google crawler spends time loading pages "stable."

Statistics

Statistics tab next tab. When you open this, the first thing you will see the table "PageRank your pages in Google", as well as a table showing the page with the highest PageRank, during the last 3 months. I do not think that these data are very interesting, especially because that PageRank is only displayed as high, medium, low or "not yet assigned. If these things change significantly, though, and you did not expect them to change, you may want to look at your IBL in.

Something else in that tab is much more interesting, though, you might collect data with other instruments. In the section "Page analysis, there are two tables showing the general words as to the content of your site, and common words in external links to your site. If you believe that the anchor text to link to your website is a very important factor in your rankings, you understand that this is an important chart to look at. Any word that you are targeting that are not there? Maybe you should think about the strategy of building the link again ...

Links tab

tab, in my opinion, the best information in Google Webmaster Tools for SEO is the link tab. This shows an overview of all pages on your site, where Google found a link, and the number of links he found on these pages. Clicking on the number next to the URL of the page shows a specific page Google found a link to this page on. If you use the extension I created, Google Webmaster Tools External links + +, you'll also get anchor text links and PageRank for the page containing the link to you.

I use these data regularly check the links that Google has indexed and how many links I gathered with my new tools link bait action, etc.

Conclusion

If you are using Google Webmaster Tools, as it regularly, you will be aware of any (indexing) problems with your site over time and have a full understanding of how to make your site. Make sure to add to your normal weekly!

Subdomains and subdirectories? That is the question

Subdomains and subdirectories? That is the question

That is another question that many people ask. One client asked recently when using subdomains to hurt or help his efforts, SEO.

My answer: Subdomains are as stand-alone Web sites without the advantage that the present domain name. You can create entire web sites on subdomains, but they will not help a website on the actual domain and subdomains have less weight than the site of the actual domain name. / Folders will add content to your site. If what you want to put on a subdomain does not help your site, it is better to get a domain name for this content. Google was hesitant about how they relate to the subdomains.

So I looked at it in Google webmaster blog just to be uverennym.Poddomeny against poddirektoriiKakaya difference between using subdomains and subdirectories? When it comes to Google, there are no significant differences between them, so when you make that decision, do what works for you and your guests.

In addition to these reasons, if you use the webmaster (we hope you are doing!) Keep in mind that you will automatically checked for deep subdirectories of any sites you have seen, but subdomains should be tested separately.

Thus, they are the same in terms of SEO, at least for Google. Remember, you have traffic from other search engines, as well. The blog Google Webmaster applies only to Google optimization. Recommendations Matt Cutts also gives us only about Google optimization.

Some search engines may treat subdomains as separate sites and directories and folders as part of the website. So the safest way for SEO purposes is to use subfolders and folder content should be considered as part of your site.

This is from Matt Cutts on how Google treats subdomains and subdirectories;

My personal preference on subdomains against directories that I usually prefer the convenience of subdirectories for most of my content.

subdomain can be useful to select the contents are quite different. Google uses subdomains for various products, such news.google.com or maps.google.com, for example.

If you are a new webmaster or SEO, I recommend using subdirectories until you start to feel pretty confident with the architecture of your site. At this stage, you'll be better prepared to make the right decision for your own site.

Remember the principle of KISS. Keep it simple and stupid. The more you complicate your efforts to SEO, you probably will make mistakes.

In addition, Google changed its policy on subdomains more than once. They have always believed subdirectories content for your site. Are you sure you want to put all that effort to create a subdomain just to have them change that policy again? "

I recommend the subdirectories and folders, if you should use them at all. For most web sites I put all the web pages in the root folder for images, documents, scripts, styles, etc. This makes it very easy to work on your site when you make it so.

Excessive folders with different names keyword can make a URL, like spam. I can not prove that a problem, but everything that looks like spam, smells and tastes of spam, as spam, possible spam.

What experiences have you had with subdomains against the subdirectories? I do not mean to Google. How do they do it for you and Bing Yahoo or other search engines?

Meta Description

Meta Description

Using the Meta Description tag in your page titles are very important role in the ranking. The descriptions that appear in search engines, which give you a short brief description of the two proposals under the name of the site / URL.

A good trick when optimizing the description to use a couple of keywords that you are trying to rank. If you look below you will see that Google, with descriptions of these areas, as well as the names and leads them during a daring search. See below.

Now, another trick to increase hits to make your description catchy. Not only her clothes with a bunch of keywords and stupidity of it looks as spam or simply do not correspond to what a user is searching. Spice it up a bit, using the key words in it, and you will beat all other competitors.

Now, another factor that plays into this, as discussed in page titles and meta lesson of the body of names is that in some cases, the first two lines your body will be in place for a page with a description. So when I started my article with the body, spice it, and use keywords in it. The search engine will list for about 2 lines or 140-160 characters. use it for your benefit.